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Intuit Inc. (INTU) announced new features for Mailchimp designed to help e-commerce retailers capitalize on the upcoming holiday season, facilitating higher revenue growth. Key enhancements include advanced tools for Shopify engagement, global SMS capabilities, and an integrated performance dashboard that tracks SMS and email interactions for improved conversions.
Significant features of the updated Mailchimp include smarter audience segmentation based on browsing activities, personalized SMS campaigns for different segments, and advanced reporting tools that offer insights into sales funnels and user behaviors. New holiday-ready templates will also allow retailers to create appealing campaigns quickly.
As of now, Intuit’s shares have seen a 0.9% increase over the past month, slightly trailing the industry growth of 1%.
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