Intuit Inc. (INTU) has seen its stock drop approximately 55% since its peak in July 2025, due to concerns about artificial intelligence potentially impacting its core offerings like TurboTax. Investors are now considering it as a deep-value opportunity, with projections suggesting a potential 130% upside if it returns to its all-time highs. The company plans to cut 17% of its workforce as part of efforts to streamline operations.
Intuit is expanding its AI efforts, enhancing products such as TurboTax Live and integrating AI agents with human experts. In fiscal year 2026, its “Big Bets” initiatives grew by 34%, accounting for 30% of total sales. Despite expected revenue growth of 9% in FY27, earnings estimates have slipped by 15% for that year, potentially already reflected in the current stock price.
Trading at a forward earnings multiple of 14.8, Intuit’s valuation is at a historic low, representing an 80% discount compared to previous highs and a 55% discount against its median. Overall, while the company faces challenges, its significant market reach, with nearly 100 million customers, supports a robust business outlook.
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