Meta Platforms (NASDAQ: META) has invested $14.3 billion in Scale AI, acquiring a 49% non-voting stake in the company to enhance its artificial intelligence efforts. The investment also involves a commitment of $450 million per year for Scale’s platform. This deal aims to bring Scale’s founder, Alexandr Wang, to lead a new AI lab at Meta, facilitating access to crucial data sets for AI training.
Meta is focusing on developing AI-driven tools that could streamline marketing processes, with plans to launch an AI agent capable of managing entire ad campaigns by the end of next year. This could significantly lower costs and expand the advertising market on its platforms. As of now, Meta’s stock trades at approximately 27 times forward earnings, presenting what some analysts view as a potential investment opportunity.
