Is Target’s Digital Strategy Transforming Its Profit Potential?

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Target Corporation (TGT) reported a 4.3% year-over-year increase in comparable digital sales for Q2 of fiscal 2025, driven by over 25% growth in same-day delivery services. The company’s “stores-as-hubs” model plays a crucial role in fulfilling online orders, contributing to a digital business that now exceeds $20 billion in annual sales.

Target’s advancements in technology include the rollout of 10,000 AI licenses aimed at improving forecasting and enhancing digital fulfillment. Additionally, higher-margin digital streams such as Roundel and Target Plus saw double-digit growth this quarter. Target also benefited from strong merchandise demand, particularly following the launch of the Nintendo Switch 2, where it ranked among top retailers.

Walmart Inc. (WMT) reported a 25% increase in global e-commerce sales, with Walmart U.S. growing by 26%. Best Buy Co., Inc. (BBY) is expanding its digital ecosystem with a new online marketplace that triples product assortments. Both companies are leveraging AI to enhance their digital offerings.

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