Jeff Green Invests Heavily in The Trade Desk’s Undervalued Stock: Is It Time for You to Buy?

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The Trade Desk CEO Makes Major Stock Purchase Amid Declining Share Prices

Jeff Green, CEO of The Trade Desk (NASDAQ: TTD), purchased 6 million shares of the company between March 2 and March 4 at prices ranging from $23.49 to $25.08, totaling approximately $148 million. This insider buying comes as shares have declined over 55% in the past year and are down more than 21% year-to-date, despite an 18% increase on the day following the announcement.

For the fourth quarter of 2025, The Trade Desk reported revenue of $847 million—up 14% year-over-year—with a full-year revenue of $2.9 billion, an 18% increase. However, the company’s first-quarter 2026 guidance forecasts revenue growth of only about 10%, raising concerns about its growth trajectory amid increasing competition from major players like Amazon and Alphabet.

Green’s recent purchase suggests that he believes the current market valuation is undervalued, despite recent challenges. The company’s stock is currently trading at 33 times earnings, indicating ongoing risks as it navigates a highly competitive advertising technology landscape.

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