Spotify Unveils Podcast Followers Data
Spotify Technology SA SPOT recently disclosed the number of followers for top podcasters, with Joe Rogan leading by a hefty margin.
The Scoop: Spotify rolled out a feature revealing followers for podcasters such as Rogan, Alex Cooper, and Travis Kelce.
Rogan, under an exclusive Spotify deal since 2020, boasts a whopping 14.5 million followers, dwarfing the next in line, TED Talks Daily, as per Bloomberg.
The Rogan Factor
Despite a huge following on Spotify, Rogan’s YouTube subscribers tally 16.4 million, while his Instagram fanbase stands at 18.9 million. Impressively, he garnered these Spotify followers in just four years following his exclusive contract.
Spotify’s tool, under testing, is available on show landing pages in its mobile app, revealing podcast followers to users.
Significance in Spotify’s Realm
The Joe Rogan Experience has been a standout success on Spotify, reigning as the platform’s top podcast in 2023 for the fourth consecutive year.
Moreover, despite his Spotify triumph, Rogan’s podcast made a debut on Apple Podcasts in 2024. This comes post his multi-year Spotify deal, highlighting Spotify as his “coolest and smartest” ally.
