JP Morgan Boosts Netflix (NFLX) Rating

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On March 2, 2026, JP Morgan upgraded its outlook for Netflix (NasdaqGS:NFLX) from Neutral to Overweight, anticipating a 19.96% price increase. The average one-year price target for Netflix is now $115.45 per share, up from a recent closing price of $96.24, with estimates ranging from $80.11 to $158.97.

Projected annual revenue for Netflix stands at $40.38 billion, a decrease of 10.64%, while the anticipated annual non-GAAP EPS is 17.24. Notably, there are currently 4,313 institutional funds reporting positions in Netflix, reflecting a 14.48% decrease in ownership over the last quarter. However, total shares owned by institutions skyrocketed by 741.11% to approximately 3.37 billion shares, indicating increased institutional interest despite the decrease in the number of funds.

The put/call ratio is 0.81, signaling a bullish sentiment around Netflix. Significant shareholders like Geode Capital Management and Capital World Investors have increased their stakes significantly, while other funds like JP Morgan Chase have adjusted their allocations downward over the past quarter.

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