67% of U.S. Adults Now Have Vision Care Coverage

U.S. Eligibility Verification for All Major National Vision Plans

VANCOUVER, BC
,

March 25, 2025
/PRNewswire/ –
Kits Eyecare Ltd.
KITS (“KITS” or the “Company”), a leading vertically integrated eyecare provider, has launched integrated vision care insurance support for customers in
the United States. This new functionality allows for eligibility and benefits verification across all major U.S. vision insurance providers, enabling millions of Americans to swiftly and easily file claims electronically.

Recent data reveals that 67% of adults in the U.S., which translates to over 174 million people, possess some form of managed vision care coverage¹. Historically, navigating these benefits has been a complex and slow process.

KITS addresses this issue with a user-friendly online experience. Through this launch, patients can now verify their vision plan eligibility with well-known U.S. providers like VSP, Eyemed, Superior, and Versant. Additionally, customers can submit reimbursement claims with a single click, eliminating the need for cumbersome paperwork.

This innovation simplifies the process of utilizing vision benefits. KITS prioritizes accessibility to vision care and enhanced customer experiences. As part of their mission, the company aims to continuously improve their offerings and will announce additional partnerships soon.

About KITS
KITS is focused on making eyecare accessible and straightforward. As a leading vertically integrated digital eyecare brand, KITS provides a diverse range of eyewear options, including exclusive KITS-designed products. The company leverages a powerful digital platform, sophisticated manufacturing, and design capabilities to eliminate intermediaries. This enables competitive pricing and the delivery of personalized products with precision. By continuously integrating advanced technologies, KITS enhances the customer experience with features such as online eyewear fitting tools and virtual try-on for glasses. The brand aims to earn customers’ long-term trust through excellent prices, a convenient shopping experience, and reliable delivery options.
For more information on KITS, visit: www.kits.com.

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SOURCE KITS Eyecare Ltd.