**Meta Platforms Appoints Kunal Shah as WhatsApp Head Amid $900 Million Investment in CRED**
Meta Platforms (META) has appointed Kunal Shah as the new head of WhatsApp, succeeding Will Cathcart, who is stepping down after nearly seven years. Shah, the founder of fintech company CRED, will resign from his CEO position but retain his shares in CRED, which recently received a $900 million funding round from Meta, providing the tech giant with a minority stake and valuing CRED at approximately $4.5 billion.
India remains crucial for WhatsApp’s growth, with over 500 million users, and is integral to Meta’s strategies in digital payments and business messaging. Shah’s experience in consumer technology and fintech is expected to enhance WhatsApp’s expansion beyond messaging, as the platform faces challenges from competitors like PhonePe and Google Pay in the Indian payments market.
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