LinkedIn, the business and employment-focused social media platform owned by Microsoft Corp and cherished by professionals globally, is setting its sights on a new horizon. Enter a TikTok-style short-video feed, a groundbreaking venture placing LinkedIn in direct competition with giants like Meta Platforms Inc, Alphabet Inc, Snap Inc, and Netflix Inc.
Austin Null of McKinney stumbled upon this exciting feature, nestled within a “Video” tab on the app’s navigation bar. This innovation allows users to peruse vertical short videos—likable, shareable, and comment-worthy—a fresh format for this professional platform.
Yet, the secret sauce behind the videos’ curation remains under wraps, shrouded in mystery. As TechCrunch dishes out the latest scoop, LinkedIn sets itself apart from peers by keeping a laser focus on career-oriented and professional content.
Sprouting from its cocoon, this budding feature is not yet widespread—a calculated move by LinkedIn, showing its commitment to tailoring content to its users’ evolving tastes.
The allure of TikTok as a hub for professional growth content hasn’t escaped LinkedIn’s keen eye. This new video feature caters to creators on the platform, offering them an untrodden path to engage with a burgeoning audience.
Reports have hinted at Spotify Technology SA‘s flirtation with incorporating full-length music videos, heightening its rivalry with TikTok. Evolving, like a chameleon, the company desires to draw in the elusive Gen Z demographic.
Echoing the trend, Meta dropped its “Reels” feature globally in February 2022, while Google’s “Shorts” on YouTube entices a colossal 1.5 billion logged-in viewers each month post its investment in short-form content. Not to be left behind, Amazon.com Inc leaped into the fray by trialing a TikTok-inspired feed in its app last August, beckoning shoppers to a new realm of product discovery.
In the domain of price movement, MSFT shares experienced a minor dip of 0.10%, clocking in at $421.00 premarket during Thursday’s last check.
Disclaimer: This thought-provoking content was birthed from the fusion of human intellect and AI wizardry, carefully crafted and polished by the editorial team at Benzinga.
Behold the future of professional networking—a journey LinkedIn embarks on with the audacity of a pioneer, navigating uncharted territories to redefine the landscape of career-oriented content.
Photo via Wikimedia Commons
