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Strong Performance Fuels lululemon’s Q3 Growth and Outlook
lululemon athletica inc. (LULU) announced impressive third-quarter fiscal 2024 results, with revenues and earnings surpassing the Zacks Consensus Estimate and showing improvement from the previous year. The company attributed this growth to its solid international performance and advances in the Americas market.
For the third quarter, lululemon reported earnings per share (EPS) of $2.87, up 13.4% from adjusted EPS of $2.53 in the same quarter last year. This exceeded the Zacks Consensus Estimate of $2.69.
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The company continues to execute its Power of Three X2 growth strategy. Additionally, it raised its revenue and EPS forecasts for fiscal 2024.
After releasing strong Q3 results and adjusting its fiscal outlook, shares of lululemon rose 9.2% in after-hours trading. This Zacks Rank #3 (Hold) company has gained 50.9% over the last three months, outperforming the textile apparel industry, which saw a gain of 24.6% in the same period.

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Key Takeaways from LULU’s Q3 Earnings
Based in Vancouver, Canada, lululemon’s quarterly revenues increased by 8.7% year over year to reach $2.397 billion, surpassing the Zacks Consensus Estimate of $2.355 billion. Adjusted for constant dollars, net revenues rose 8% compared to the same period last year. Revenues in the Americas grew by 2%, while international sales soared by 33% (up 30% on a constant dollar basis).
Comparable sales (comps) grew by 4% year over year, with a 3% increase in constant dollars. However, comps in the Americas dipped by 2%, while international comps skyrocketed by 25% (22% on a constant dollar basis).
Total sales through physical stores rose by 13%, while digital revenues increased by 4%, accounting for 39% of total revenue.
The company’s gross profit saw a 9% rise, totaling $1.4 billion. The gross margin expanded by 40 basis points to 58.5%, driven by a product margin increase of 50 basis points, flat markdowns, a 20-basis-point deleverage on fixed costs, and a 10-basis-point positive impact from foreign exchange.
Management highlighted that gross margin growth exceeded prior guidance, which anticipated a decline of 50-60 basis points year over year. This better-than-expected performance was attributed to effective expense management and reduced distribution center costs. The expected contraction for the quarter was estimated to be 50 basis points to 57.6%.
Stock Price, Consensus, and EPS Surprise
lululemon athletica inc. price-consensus-eps-surprise-chart | lululemon athletica inc. Quote
Sales, General, and Administrative (SG&A) expenses rose by 8% year over year to $909.8 million. As a percentage of total revenues, SG&A expenses fell slightly to 38% from 38.2% last year, though this decline was less than anticipated due to foreign exchange impacts.
Operating income increased by 12.5% to $490.7 million, resulting in an operating margin of 20.5%, which is a 70-basis-point rise compared to the previous year. This contrasts with expectations that had predicted a more modest operating margin increase.
Plans for Store Expansion
During Q3, lululemon opened 28 company-operated stores, which included 14 that came with the acquisition of operations in Mexico. As of October 27, 2024, the company operated a total of 749 stores.
Looking to the fourth quarter of fiscal 2024, lululemon plans to open 18 new stores, including two in Mexico. For the year, the company anticipates adding 40 new locations (excluding Mexico) and completing 40 co-located optimizations. Without including Mexico, expected growth in store square footage is projected to be in the low double digits, while including Mexico would bring that to the low teens. The majority of new stores will be located in international markets, especially Mainland China.
Financial Position and Share Repurchase
At the end of the quarter, lululemon reported cash and cash equivalents totaling $1.2 billion, with an additional $393.5 million available under its revolving credit facility and stockholders’ equity of $3.99 billion. Inventory increased by 8% year over year to $1.8 billion, with capital expenditures for the quarter set at $178 million.
During the third quarter, lululemon repurchased 1.58 million shares for $408.5 million at an average price of $259. Year-to-date, the total amount spent on share repurchases reached $1.4 billion, with $1.8 billion left under the current authorization. This amount includes $1 billion in additional authority granted recently.
Looking Forward: Expectations for Q4 & FY24
As it approaches the fiscal fourth quarter, lululemon remains confident in its prospects, driven by a strong start to the holiday shopping season. However, the company acknowledges potential challenges from fewer shopping days between Thanksgiving and Christmas, along with ongoing economic uncertainties. The revenue and EPS forecasts for fiscal 2024 have been updated upward.
For Q4 of fiscal 2024, management expects net revenues to be between $3.475 billion and $3.51 billion, an increase of 8-10% year over year, or 3-4% excluding the impact of an additional week. This estimate factors in a $20 million negative hit from foreign exchange rates. The gross margin is projected to contract by 20-30 basis points, attributed to increased fixed costs and investments in store expansion and distribution operations. LULU anticipates a product margin increase of 60-70 basis points in Q4, with some cost increases in freight and improved markdowns.
SG&A expenses are expected to rise by 90-100 basis points year over year, reflecting higher foundational investments and related depreciation, indicating careful management of costs as the company scales its operations.
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lululemon Reports Strong Earnings, Forecasts Growth for Fiscal 2024
Declining Operating Margins, Yet Promising Earnings Ahead
For the fiscal fourth quarter, lululemon athletica inc. (LULU) projects an operating margin decrease of 110-130 bps year over year. Expected earnings per share (EPS) for this quarter are estimated at $5.56 to $5.64, a significant rise from last year’s adjusted EPS of $5.29. The company is also anticipating an effective tax rate of 29.5% for the quarter.
Revenue Estimates Show Positive Growth Trends
In terms of inventory, lululemon expects dollar inventory to increase in the mid-teens during the fourth quarter. Looking ahead to fiscal 2024, LULU estimates net revenues of $10.452 billion to $10.487 billion. This forecast indicates 9% growth year-over-year, or a 7% rise when excluding the 53rd week in 2024. This is an increase from previous expectations of $10.375 billion to $10.475 billion in revenue growth, which reflected an 8-9% year-over-year increase.
Adjustments in Gross Margin Expectations
Furthermore, lululemon has revised its gross margin outlook upward, expecting an increase of 10-20 bps compared to last year, rather than the previously anticipated 20-bps decline. This change suggests markdowns are relatively stable compared to last year. However, the selling, general and administrative (SG&A) expense rate is likely to rise by 20-30 bps in fiscal 2024, alongside a forecasted 10-20 bps contraction in the operating margin.
Projected Increases in Earnings Per Share
Lululemon also projects an EPS for fiscal 2024 in the range of $14.08 to $14.16, surpassing the $12.77 reported in fiscal 2023. This updated guidance is a positive shift from earlier expectations of $13.95 to $14.15. The company plans for a 30% effective tax rate in fiscal 2024.
Significant Investment in Growth
Looking to the future, lululemon anticipates capital expenditures between $670 million and $690 million for fiscal 2024. This investment is part of their ambitious Power of Three X2 growth plan, which aims to achieve net revenues of $12.5 billion by 2026, suggesting a substantial increase from the $6.25 billion reported in 2021.
Excelling Among Industry Peers
In the competitive landscape, lululemon stands out, but several strong contenders exist in the same industry. Gildan Activewear (GIL), Hanesbrands (HBI), and Ralph Lauren (RL) are noteworthy stocks to consider.
Gildan Activewear, known for its premium branded activewear, currently holds a Zacks Rank #2 (Buy). The company expects a 1.5% increase in sales and a 15.6% upswing in earnings compared to the previous year.
Hanesbrands also maintains a Zacks Rank #2, forecasting an impressive 550% growth in earnings for the current fiscal year. The company’s trailing four-quarter average earnings surprise stands at 21.6%.
Ralph Lauren, another major player with a Zacks Rank #2, anticipates 3.5% growth in sales and 13.6% growth in EPS this fiscal year. Its trailing four-quarter average earnings surprise is at 9.1%.
Investment Insights: Recommendations for Growth
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