Home Market News The Social Media Circus: Meta’s Missteps Lead to Class Action Lawsuit Over Ad Audience Claims

The Social Media Circus: Meta’s Missteps Lead to Class Action Lawsuit Over Ad Audience Claims

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The Social Media Circus: Meta’s Missteps Lead to Class Action Lawsuit Over Ad Audience Claims

A legal tempest is swirling around the tech colossus Meta Platforms Inc. META, as it finds itself ensnared in a class action lawsuit. Allegations have surfaced suggesting that the company misrepresented the audience size for its advertising services on Facebook and Instagram.

Shocks and Surprises: The U.S. Court of Appeals for the Ninth Circuit has dealt a blow to Meta Platforms Inc. META by greenlighting a class action lawsuit. Advertisers contend that the tech giant inflated the reach of its ads on Facebook and Instagram, according to a report by Bloomberg Law.

This ruling upholds a prior decision by a district court, delivering a jolt to Meta’s efforts to quash the lawsuit.

The class action is inclusive of individuals and entities that have delved into ad purchases on Meta’s platforms since August 2014. They argue that Meta bloated ad reach metrics, deceiving advertisers into thinking that these metrics were grounded on distinct individuals rather than the number of accounts, which could potentially include duplicates.

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