**Planet Fitness, Inc. (PLNT)** reported slower-than-expected growth in new memberships and announced a lowered full-year guidance amid internal and external challenges. As of March 31, 2026, the company had approximately 21.5 million members across 2,909 clubs in the U.S. and abroad. Despite a fiscal first-quarter earnings of $0.74, exceeding the Zacks Consensus Estimate of $0.63 by 17.5%, the company is pausing a planned price increase for its Black Card membership to bolster net member growth.
In response to changing market conditions, seven analysts have lowered their earnings estimates for fiscal 2026, dropping the Zacks Consensus from $3.38 to $3.22. Shares of Planet Fitness have fallen nearly 52% year-to-date, nearing a five-year low, paralleling concerns about the impact of GLP-1 medications on fitness center usage and a general consumer downturn. The company has allocated $50 million for share buybacks in Q1 2026 but pays no dividends.
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