Marriott Vacations Worldwide (NYSE: VAC) is experiencing significant headwinds as of February 2026. The company’s stock is currently trending downward, with a potential decline to as low as $45 amid weak market sentiment and an increase in short selling, now at nearly 10%. Analysts have given VAC a consensus rating of “Reduce,” forecasting a 20% decrease in stock price following a nearly 50% drop over the past year.
Despite these challenges, insider John D. Fitzgerald, an executive vice president, has made three notable stock purchases, indicative of a long-term bullish trend. The company has a strong cash flow supporting an aggressive capital return program, including a robust 5.8% dividend yield. However, risks remain, including high debt levels and a CEO transition that could affect execution and financial stability.
As of early 2026, institutional investors own approximately 90% of VAC shares, showing a slight trend towards buying after a period of selling. While this provides some market support, analysts warn that a shift back to selling by institutions could further pressure the stock. Investor confidence is crucial as the company navigates these uncertain economic conditions.
