Match Group CFO Steven Bailey announced that Tinder is improving its user metrics, attributing this to recent product and marketing changes. During an investor conference, he noted that monthly active users (MAUs) saw a decrease from 10% to 7%, with overall retention rates also improving. Bailey highlighted a 1% year-over-year growth in registrations for Tinder, marking the first increase in several years, with significant user engagement across various demographics.
Key initiatives driving this growth include increased marketing investment and new features like “Double Date,” which has resonated particularly well with Gen Z users, evidenced by one in four Gen Z women in the U.S. using the feature. Additionally, Match Group has piloted around 20 in-person events in Los Angeles to shift Tinder’s brand perception away from being seen merely as a hookup app to a platform for meaningful real-life connections.
In the first quarter, Hinge recorded a revenue growth of 28% and aims for $1 billion in revenue by 2027. Match Group is committed to maintaining distinct branding for Tinder and Hinge, while also leveraging algorithm updates to enhance user experience. The company generated approximately $1.1 billion in free cash flow recently and plans to reduce its share count through buybacks by 5% to 7% annually in the coming years.
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