Meta Platforms Poised to Challenge Google’s Dominance in 2023

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Meta Platforms Earnings Overview

Meta Platforms (NASDAQ: META) reported a 24% increase in revenue for Q4 2025, totaling $59.9 billion, with net income rising 9% to $22.8 billion ($8.88 per share). The company anticipates a revenue growth of 30% in Q1 2026, projecting earnings between $53.5 billion and $56.5 billion, marking its fastest growth rate in five years.

Meta’s advertising revenue, which accounted for $196.2 billion of its total $201 billion in 2025, is expected to surpass Google’s advertising revenue as soon as this year. In comparison, Alphabet (NASDAQ: GOOGL) reported approximately $161.4 billion in revenue for the first nine months of 2025, with total projected earnings for the year around $222 billion.

Meta attributes its advertising growth to advancements in AI, enhancing ad targeting on its platforms, Facebook and Instagram. If projected growth trends persist, Meta could reach an estimated $251.1 billion in ad revenue by 2026.

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