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Meta Platforms (NASDAQ: META) has achieved a total stock return of 192% over the past five years, significantly outperforming the S&P 500‘s 102% return. The company generates approximately $175 billion in annual revenue, with around 97% coming from advertising on platforms like Facebook and Instagram.
In a shift towards automation, Meta plans to implement AI-powered advertising by 2026, targeting brands to enhance their ad effectiveness. This initiative comes as U.S. ad agencies generated nearly $64 billion in revenue in 2022, presenting a potential opportunity for Meta to capture market share from traditional agencies.
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