Meta Platforms (NASDAQ: META) is reportedly planning to launch a stablecoin with a third-party provider in the second half of 2026, marking a significant shift in its strategy following the failure of its “Diem” stablecoin initiative in early 2022. This decision comes amid growing acceptance of stablecoins, which have surged from $30 billion to over $300 billion in circulating supply since 2020, according to a McKinsey & Company report.
The U.S. government introduced the GENIUS Act in mid-2025, establishing the first federal regulatory framework for stablecoins, with U.S. Treasury Secretary Scott Bessent forecasting a potential stablecoin supply of $3 trillion by 2030. With about 56% of Meta’s revenue generated from international markets, the use of stablecoins could reduce cross-border payment fees and enhance engagement on its platforms by incentivizing content creation, thereby driving advertising revenue.
