Meta Platforms Q2 Earnings Highlights
Meta Platforms (NASDAQ: META) reported a 22% increase in revenue for Q2, totaling $47.5 billion, surpassing analyst estimates of $44.8 billion. The company attributed growth to a 6% rise in users, an 11% increase in ad impressions, and a 9% increase in the price per ad. Operating margin improved from 38% to 43%, and earnings per share rose from $5.16 to $7.14, exceeding expectations of $5.90.
Meta projects revenue for Q3 between $47.5 billion to $50.5 billion, against a consensus of $46.3 billion. The company’s advancements in artificial intelligence (AI) have boosted ad performance, with conversions increasing by 5% on Instagram and 3% on Facebook. Additionally, Meta continues to invest in AI technologies, contributing to competitive advantages over rivals like Alphabet.
