Meta Platforms (META) reported a 33% year-over-year increase in ad revenue in Q1 2026, totaling $55 billion. This growth was driven by a 19% rise in ad impressions and a 12% increase in the global average price per ad, reflecting improved ad performance and economic conditions. The engagement from its 3.56 billion daily users continues to fuel this momentum, particularly via AI-driven enhancements.
In comparison, Snap reported $1.24 billion in advertising revenue, up 3% year-over-year, while Reddit’s revenue surged 69% to $663 million, with advertising up 74% to $625 million in the same quarter. Despite facing competition, Meta anticipates continued growth, projecting revenues between $58 billion and $61 billion for Q2 2026.
For the fiscal year, the Zacks Consensus Estimate for Meta’s earnings stands at $33 per share, indicating a potential 40.49% increase year-over-year. However, META shares have declined 7.3% year-to-date, contrasting the broader tech sector’s 17.4% gain.
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