An Industry Partnership for Advancing In-Vehicle AI

Cerence Inc CRNC has announced a collaboration with Microsoft Corp MSFT to enhance in-vehicle experiences by integrating Cerence’s automotive technology with Microsoft Azure AI Services. 

This partnership introduces a new automotive-grade version of OpenAI’s ChatGPT model, accessible via Microsoft Azure OpenAI Service in cars. 

This collaboration allows automotive manufacturers and their customers to benefit from Cerence’s expertise in transportation and Microsoft’s cloud capabilities, resulting in a cohesive user experience through vehicle voice and touch interfaces.

Integrating Expertise for Enhanced User Experiences

Cerence plans to implement these advancements in new vehicles using its Cerence Assistant platform, allowing manufacturers to enhance post-purchase value and upgrade user experiences with diverse knowledge domains and real-time data. Stefan Ortmanns, CEO of Cerence, emphasized the combined strengths of Cerence’s transportation expertise and Microsoft’s large language model capabilities in delivering innovative AI-powered solutions to automakers.

Dominik Wee, Corporate Vice President of Manufacturing & Mobility at Microsoft, highlighted the transformative potential of generative AI in car interactions.

Future Developments and Market Impact

The future of this partnership involves leveraging Cerance’s hybrid technologies with Microsoft’s cloud services to create unique in-car experiences. 

These advanced capabilities preserve automakers’ distinctiveness and customer relationships. Additionally, Cerence Assistant will benefit from Microsoft’s content and online services, such as Azure Maps, and receive continuous over-the-air updates via Azure, ensuring regular service enhancements.

Price Action: CRNC shares traded lower by 3.07% at $18.50 on the last check Wednesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.