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Google, the search giant (NASDAQ:GOOG) (NASDAQ:GOOGL), is set to lay off several hundred workers from its advertising sales division. This move was revealed in a memo sent by chief business officer Philipp Schindler to the staff on Tuesday, as reported by Business Insider.
This decision is part of the company’s effort to restructure its sales operations. Google is reallocating its workforce, shifting more employees to its customer solutions team, which caters to medium-level clients. This shift is happening at the expense of the team handling larger clients, who do not require as much support from Google.
“Going forward, Google Customer Solutions will be our core channel for scaling growth, while the Large Customer Sales team will focus on transformational growth for our largest, most sophisticated customers,” Schindler wrote in the memo.
Google has been working towards automating more processes through products like Performance Max, a campaign type that utilizes AI to assist advertisers in accessing all of their Google Ads from a single campaign and optimizing customer conversions.
These layoffs come on the heels of Google’s announcement last week about cutting hundreds of staff in its voice assistant, hardware, and engineering teams.
It is worth noting that around this time last year, Google had let go of 12,000 employees, mirroring similar downsizing efforts by other major tech companies in response to a weaker economy and high interest rates.
Google’s Strategic Shift
