Netflix Faces Downgrades from Major Analysts
Two Wall Street analysts downgraded Netflix (NASDAQ:NFLX) within a week due to declining viewer engagement and growing competition from YouTube. Wells Fargo reduced its price target from $80 to $57, marking a shift to an underweight rating, while HSBC lowered its target from $96 to $76.
Key numbers reveal Netflix is experiencing a projected 4% decline in viewing hours per subscriber in the latter half of 2026, and a significant 21% drop in engagement with its Top 100 Originals. In stark contrast, YouTube has increased its share of streaming video time in the U.S. to 14.2%, leaving Netflix with only 7.8%.
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