Netflix (NFLX) is expanding its global content strategy by investing in local-language originals across major markets such as South Korea, India, Spain, South Africa, and Mexico. Over one-third of viewing now comes from non-English programming, demonstrating the effectiveness of this strategy in driving subscriber growth and engagement. The company estimates it has penetrated less than 45% of global households and captured only about 7% of its addressable revenue opportunity.
In the first half of 2026, Netflix members watched over 97 billion hours of content, with a mix of local and global productions supporting growth. New titles include Go Team! (Spain), Four Hands (South Korea), and Operation Safed Sagar (India). However, Netflix shares have declined 26.5% year-to-date, underperforming the Zacks Broadcast Radio and Television industry, as well as the Zacks Consumer Discretionary sector.
As of now, Netflix has a forward price-to-earnings ratio of 18.43X, higher than the sector’s 16.12X, and the Zacks Consensus Estimate for its 2026 earnings is at $3.59 per share, indicating a 41.9% increase from the previous year.
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