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Key Facts about “KPop Demon Hunters”
Netflix’s animated movie “KPop Demon Hunters” has become the platform’s most-watched film ever, achieving 325 million views as reported in its latest earnings report. In response to this surge in popularity, Netflix is collaborating with Mattel and Hasbro to create various toy lines, including dolls, action figures, and collectibles.
The partnership aims to capitalize on the film’s viral success, particularly ahead of the holiday season. Mattel will focus on dolls and action figures, while Hasbro will produce plush toys and a KPop Demon Hunters version of Monopoly Deal. This initiative is poised to be a significant revenue source for Netflix, similar to Disney’s consumer products strategy.
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