On May 29, 2026, Northland Capital Markets initiated coverage of Aurora Innovation (NasdaqGS:AUR) with an “Outperform” recommendation, suggesting a significant potential upside. The firm projects a 45.34% increase in the company’s average one-year price target to $10.28 per share, compared to its latest closing price of $7.07. The forecasts for Aurora’s price targets range from a low of $3.63 to a high of $15.75.
Aurora Innovation’s projected annual revenue is $213 million, reflecting a remarkable increase of 5,215.25%. However, the projected non-GAAP EPS stands at -0.80. The company’s institutional investor sentiment shows that 431 funds hold positions in Aurora, although this represents an 11.13% decrease in ownership from the prior quarter.
Shares held by institutions increased by 26.7% in the last three months to approximately 1.79 billion, with Uber Technologies holding the largest share at 19.71%. T. Rowe Price Investment Management also increased its stake by 5.88% over the previous quarter, now owning 291,965K shares (17.65%). The put/call ratio of Aurora is 0.17, indicating a bullish outlook among investors.
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