Key Points
Booking Holdings (NASDAQ: BKNG) announced a historic 25-for-1 forward stock split on February 18, 2026, aiming to enhance accessibility for retail investors. Shares closing at $4,250.26 will drop to approximately $170 post-split, increasing the outstanding share count by 25 times. The stock is currently trading at a 41% discount to its average forward earnings multiple over the past five years, making it an attractive investment opportunity.
In contrast, Lucid Group (NASDAQ: LCID) executed a 1-for-10 reverse stock split on September 2, 2025, to avoid delisting from the Nasdaq. Despite initial recovery, the company is struggling with production issues and operational losses, totaling $15.6 billion since inception. Lucid’s production forecast was drastically cut from 90,000 units in 2024 to an anticipated 25,000–27,000 units in 2026, indicating ongoing challenges in the electric vehicle market.
