Philip Morris International (PM) reported a 11.4% growth in adjusted in-market sales for heated tobacco units (HTUs) in Q2 2025, boosted by the rollout of its ILUMA platform and expanding consumables. In Europe, IQOS HTU market share increased by 1.2 percentage points to 10.9%, and Japan has over 10 million users of its products. The company plans to maintain momentum through H2 2025 amid competitive and regulatory challenges.
Turning Point Brands, Inc. (TPB) announced that its Modern Oral sales hit $30.1 million in Q2 2025, rising nearly eightfold year-over-year, prompting the company to raise its revenue target for 2025 to $100-$110 million.
In terms of stock performance, PM shares have declined by 5.7% over the past month, while the industry average grew by 1.3%. PM’s forward price-to-earnings ratio stands at 21.17, higher than the industry average of 15.36. Earnings estimates for 2025 and 2026 have been updated to $7.49 and $8.39 respectively.
