“`html
Pinterest, Inc. (PINS) reported a 55% growth in ad impressions for Q2 2025, although ad pricing fell by 25% as it expands into lower-priced international markets. The advertising platform has shown improvement through innovations and AI integration, particularly with its AI-powered Performance+ suite, enhancing campaign effectiveness for advertisers.
The company’s mobile deep linking (MDL) product has increased accessibility for advertisers, boosting shopping ads revenue generation significantly. Pinterest’s stock has gained 17.6% over the past year compared to the industry growth of 39.6%, and it currently has a forward price-to-sales ratio of 5.22, below the industry average.
Despite strong performance metrics, the Zacks Consensus Estimate for Pinterest’s earnings for 2025 has decreased over the last 60 days, resulting in a Zacks Rank of #3 (Hold). The company faces competition from Meta Platforms, Inc. and Snap, Inc., both enhancing their own advertising capabilities through AI.
“`
