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Adobe Analytics reported that AI-driven online sales on Black Friday reached a record high of $11.8 billion, marking a 9.1% increase year over year. Online traffic exceeded 1 trillion visits, an increase of 805% year over year, with AI-powered chatbots assisting customers in obtaining better pricing amid tariff-related price hikes.
Mastercard SpendingPulse estimated a 10.4% growth in ecommerce sales for Black Friday 2025, while Salesforce anticipates this year’s online sales to hit $18 billion, reflecting a 3% increase from last year.
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