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“Record-Breaking December Retail Sales Propel 2024: Top 4 Stocks to Invest In”

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Retail Sector Thrives in 2024 with Steady Consumer Engagement

The retail industry wrapped up 2024 on a strong note, demonstrating significant consumer spending and economic strength. The Commerce Department reports that December retail sales increased by 0.4%, following an upward revision of November’s gains to 0.8%. Total retail sales reached $729.2 billion, showcasing excellent performance in various categories, including miscellaneous stores, sporting goods and hobby stores, and furniture and home furnishings.

Consumers remained steady despite challenges, driven by a strong labor market and consistent wage growth. Retailers took advantage of the season with appealing promotions, encouraging purchases of both major items and everyday necessities. The Federal Reserve’s careful approach to rate cuts and controlling inflation also helped consumers manage their finances better.

As spending soared, retailers like Abercrombie & Fitch Co. ANF, Amazon.com, Inc. (AMZN), Costco Wholesale Corporation COST, and Walmart Inc. WMT benefited significantly.

Analyzing Retail Sales Trends

Sales at motor vehicle and parts dealers climbed by 0.7% month-on-month. Furniture and home furnishings stores saw a 2.3% rise, while electronics and appliance outlets recorded a 0.4% increase. Additionally, food and beverage stores experienced a 0.8% increase, and clothing and clothing accessories stores grew by 1.5%. 

Notably, sales at sporting goods, hobbies, musical instruments, and bookstores surged by 2.6%. Gasoline stations also saw a 1.5% increase. Non-store retailers, primarily online, reported a 0.2% growth. General merchandise stores had a 0.3% rise, and miscellaneous stores showed a substantial 4.3% increase.

Conversely, building material and garden equipment dealers experienced a 2% drop, while health and personal care stores fell by 0.2%. Food services and drinking establishments recorded a 0.3% decrease.

Stock Performance of Leading Retailers: ANF, AMZN, COST & WMT

Zacks Investment Research
Image Source: Zacks Investment Research

Retail Giants in Focus

Abercrombie & Fitch: Emphasizing Global Expansion

Abercrombie & Fitch has emerged as a compelling investment choice. The company’s ability to blend digital and physical retail channels provides customers with a seamless shopping experience, enhancing satisfaction and loyalty. Effective marketing strategies, especially targeted campaigns, have proven successful in increasing brand visibility and attracting new customers. The launch of innovative products has expanded the company’s appeal. ANF recently revised its net sales outlook for the fourth quarter upwards, now anticipating growth between 7% and 8%, up from the previous estimate of 5% to 7%.

As a leading omnichannel retailer for apparel and accessories catering to men, women, and children, the company shows an average trailing four-quarter earnings surprise of 14.8%. The Zacks Consensus Estimate indicates that Abercrombie & Fitch’s current-year sales and EPS are expected to grow by 15.1% and 69.3%, respectively, compared to the past year. The company holds a Zacks Rank #1 (Strong Buy). You can view the complete list of today’s Zacks #1 Rank stocks here.

Amazon: Thriving with a Strong Logistics Backbone

Amazon remains a noteworthy prospect. The company’s vast e-commerce platform, famed for its extensive product range and efficient deliveries, serves as a key revenue generator. Prime membership helps foster customer loyalty and provides recurring revenue through subscription fees, granting members exclusive benefits, including expedited shipping.

The Zacks Consensus Estimate predicts that Amazon’s current-year sales and EPS will grow by 10.9% and 82.4%, respectively, compared to last year. With a Zacks Rank #1, AMZN has a trailing four-quarter earnings surprise of 25.9%, on average.

See the Zacks Earnings Calendar for the latest market news.

Costco: Harnessing the Power of Membership

Costco successfully navigates market fluctuations through strategic investments and a strong focus on customer preferences and memberships. By exploring untapped markets and customizing offerings, Costco has enhanced its market presence. High membership renewal rates, efficient supply chain management, and bulk purchasing power enable competitive pricing and foster customer loyalty.

The Zacks Consensus Estimate suggests Costco’s current-year sales and EPS will rise by 7.2% and 11.8%, respectively, compared to last year. This company, with a Zacks Rank #2 (Buy), shows a trailing four-quarter earnings surprise of 2%, on average.

Walmart: Innovating for Market Leadership

Walmart is enhancing its significant market presence through strategic technology initiatives, including acquisitions, partnerships, and improvements in delivery and payment methods. The company aims to upgrade its merchandise offerings, maintaining a diverse and attractive product assortment. Walmart is also innovating its supply chain to increase capacity and introduce advanced solutions.

The Zacks Consensus Estimate indicates that Walmart’s current-year sales and EPS are projected to rise by 4.8% and 11.3%, respectively, from the previous year. Holding a Zacks Rank #2, Walmart has a trailing four-quarter earnings surprise of 9.3%, on average.

Expertly Curated Stocks for the Next 30 Days

Newly released: Analysts have identified 7 outstanding stocks from a selection of 220 Zacks Rank #1 Strong Buys, which they believe are “Most Likely for Early Price Pops.”

Since 1988, the complete list has outperformed the market by over 2X, achieving an average gain of +24.1% annually. Be sure to pay attention to these carefully chosen 7 stocks.

Want the latest recommendations from Zacks Investment Research? Download the report on 7 Best Stocks for the Next 30 Days now for free.

Amazon.com, Inc. (AMZN): Free Stock Analysis Report

Walmart Inc. (WMT): Free Stock Analysis Report

Abercrombie & Fitch Company (ANF): Free Stock Analysis Report

Costco Wholesale Corporation (COST): Free Stock Analysis Report

To read this article on Zacks.com, click here.

Zacks Investment Research

The views and opinions expressed herein are those of the author and do not necessarily reflect the views of Nasdaq, Inc.

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