During the 2025 holiday shopping season, U.S. retail sales from Black Friday through Christmas are projected to exceed $1 trillion for the first time, with year-over-year growth estimated at 3.7%-4.2%, translating to total sales between $1.01 and $1.02 trillion. The increase is supported by a 7.7% rise in online spending during Cyber Week, which reached $44.2 billion, according to Adobe Analytics.
To adapt to changing consumer behaviors, retailers implemented innovative strategies, enhanced delivery logistics, and relied on targeted promotions and loyalty programs. This shift in strategy aimed to maintain profitability while stimulating demand amidst inflationary pressures. Companies like Amazon, Walmart, Costco, and Ross Stores are expected to be key players shaping the retail landscape in 2026, with projected sales growth percentages of 11.9%, 4.5%, 7.5%, and 6% respectively for the current financial year.
