Rivian Plans Lower-Priced EV Truck for 2026
Rivian Automotive (NASDAQ: RIVN) is set to produce and sell a lower-priced version of its electric vehicle truck, the R2, by 2026. The company aims to penetrate the mass market to work towards sustainable profitability, supported by approximately $7 billion in cash and short-term investments as of Q3 2025.
The R2 is viewed as crucial for Rivian’s future, given that the company’s current focus on high-end vehicles has limited its production volume. While Rivian achieved a modest gross profit in Q4 2024 and projects profitability for the full year of 2025, customer demand for the upcoming R2 remains uncertain and could determine its long-term viability in the market.
