Roku Inc. ROKU has joined forces with the National Basketball Association (“NBA”) in a groundbreaking move to unveil the NBA’s inaugural FAST channel and the NBA Zone. Basketball fanatics are in for a treat as they can now stream NBA games, highlights, documentaries, and original series for free, with ads sprinkled in. This collaboration is set to elevate the streaming experience for viewers across the globe.
Basketball aficionados can now immerse themselves in a plethora of basketball-related content inside the NBA Zone, ranging from news to game highlights and beyond. Accessible through Roku’s Home Screen Menu under the Sports section, the NBA Zone offers a gateway for users to dive into the thrilling world of basketball. Furthermore, viewers can easily scout NBA content using Roku Search or Voice Search.
The NBA FAST channel boasts a dynamic mix of classic games, highlights, documentaries, interviews, and more. Viewers can catch this exciting content on The Roku Channel or in correlated zones such as Live TV Zone and Sports Zone. Adding to the excitement, Roku will exclusively stream over 40 live NBA G League games during the 2024-2025 season.
To keep fans in the loop, the NBA App has been seamlessly integrated into the NBA Zone. This integration offers quick access to league updates, behind-the-scenes stories, and game snippets. Additionally, viewers now have the option to purchase the NBA League Pass, a premium subscription service for live out-of-market games, directly within the offering.
Roku, Inc. Price and Consensus
Roku, Inc. price-consensus-chart | Roku, Inc. Quote
ROKU’s Recent Efforts in Sports to Aid Platform Revenues
Roku has been diligently providing seamless access to live and upcoming sports content across its platform for its users. This includes a centralized hub that enables users to peruse an array of sports content. Recent additions such as the Motorsports Zone and content like March Madness and MLB signal the company’s commitment to enriching its platform.
These strategic moves are anticipated to propel streaming hours and platform revenues in the quarters ahead. The Zacks Consensus Estimate for ROKU’s 2024 platform revenues stands at $3.3 billion, reflecting a year-over-year uptick of 10.35%. Moreover, the consensus estimate for 2024 streaming hours is pegged at 126.98 billion, indicating a substantial increase of 19.8% from the previous year.
Roku has recently introduced the all-new Motorsports Zone, acting as a central hub for various races including NASCAR, IndyCar, Formula 1, Formula E, and more. This dedicated zone allows users to seamlessly browse through live and upcoming races, enabling them to track availability across popular streaming apps.
For fans of the 2024 MLB season which commenced on Mar 28 and culminates with the World Series in late October, Roku offers an easy gateway to stay updated. Additionally, NCAA March Madness enthusiasts can catch the games airing from Mar 17 to Apr 6 and the National Championship on Apr 8 through Roku’s Sports experience.
Shares of Roku, holding a Zacks Rank #3 (Hold), have experienced a 31.4% decline year-to-date, in stark contrast to the Zacks Consumer Discretionary sector’s growth of 3.7%. This fall can be attributed to stiff competition from tech behemoths like Google GOOGL, Amazon AMZN, and Apple AAPL. Interested investors can explore Zacks #1 Rank (Strong Buy) stocks for potential investment opportunities.
Google TV has made substantial enhancements to its functionality, rectifying past glitches with the latest Chromecast model. The addition of free channels from Tubi, Plex, and Haystack News directly into the Live tab has boosted user experience. Furthermore, Google TV is rolling out new free channels that users can enjoy without the hassle of downloading separate apps.
Amazon Fire TV, closely integrated with Amazon’s services, puts the spotlight on promoting its exclusive content and flaunts a robust voice command system. The platform has beefed up its sports offerings and introduced new customization features to Fire TV Channels, its free ad-supported content section. Notably, Fire TV Channels now offers daily highlights from NBA games, news snippets, and player-focused videos for free. It has also expanded its coverage of college sports, including Big Ten, SEC, and Big 12.
Apple TV, known for its sleek interface and meticulous attention to detail, appears to be more inclined towards promoting its Apple TV+ subscription service and app over its hardware. Apple recently unveiled a revamped Apple TV app aimed at simplifying the viewing experience for users. The enhanced interface now features a new sidebar for easy navigation, granting quick access to Apple TV+ for original content and MLS Season Pass for soccer enthusiasts.
Roku has forged a partnership with Cross Screen Media, empowering the latter’s customers to efficiently track their ROKU spending and leverage its Ad platform. This collaboration positions Roku at an advantageous stance vis-à-vis its competitors.
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