Salesforce Accelerates Growth with New Hiring Blitz for Agentforce
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Salesforce is ramping up its workforce, planning to hire over 1,000 employees to meet the rising demand for its newly launched Agentforce solution, as reported by CX Today.
Unveiled last month, Agentforce serves as a platform that allows companies to incorporate AI agents into their workflows. The system utilizes generative AI (GenAI) and features a low/no-code Agent Builder, enabling businesses to create tailored agents for unique purposes.
Salesforce CEO Marc Benioff expressed excitement about the positive response to Agentforce. “Agentforce became available just two weeks ago and we’re already hearing incredible feedback from our customers,” he shared with Bloomberg.
With this “amazing momentum,” Benioff is now focusing on expanding the team to boost Agentforce’s sales. This announcement follows a previous hiring spree in March, where Salesforce added 1,839 employees, bringing its total employee count to 72,682.
This recruitment strategy demonstrates a strong commitment to expanding the business, particularly after earlier layoffs when Salesforce reduced its workforce by 8,000 employees earlier this year.
Agentforce: Pushing Forward
Salesforce is actively promoting Agentforce, emphasizing its features during the Dreamforce conference, where attendees created over 10,000 AI agents. Additionally, the company plans over 20 Agentforce tour events in December to showcase the solution in major cities.
Benioff’s criticisms of Microsoft, especially regarding its Copilot AI tool, have brought more attention to Agentforce. He remarked, “Microsoft has disappointed so many customers with AI,” during an earnings call in August, continuing this critique in recent months. Although these comments seem loosely related, they appear strategically timed with the Agentforce launch, prompting speculation about a broader marketing effort.
The proactive marketing around Agentforce is appealing to investors, reflected in Salesforce’s share price, which has surged nearly 18 percent over the last month.
The views and opinions expressed herein are those of the author and do not necessarily reflect the opinions of Nasdaq, Inc.
