Salesforce, Inc. (CRM) is focusing on its Data 360 platform, a rebranded version of Data Cloud, as a critical component for revitalizing growth amid slowing revenue increases. In fiscal years 2025 and 2026, the company reported top-line growth of 8.7% and 9.6%, respectively. Data 360 aims to enhance real-time data management for sales and marketing teams and was integrated with other tools including Agentforce and Mulesoft, generating $2.9 billion in recurring revenues in Q4 of fiscal 2026, a 200% increase year-over-year.
Salesforce anticipates its data-related business could reach approximately $10 billion in annual revenues by fiscal 2027. The Zacks Consensus Estimate projects revenue growth of 10.9% for fiscal 2027 and 9.3% for fiscal 2028. However, Salesforce’s shares fell 33.2% over the past year, contrasting with a 12.5% decline in the Zacks Internet – Software industry. Currently, CRM trades at a forward price-to-earnings ratio of 13.44, significantly lower than the industry average of 24.22.
Facing competition from Microsoft and Snowflake, Salesforce is positioning Data 360 as a cornerstone for its growth strategy as part of a broader effort to leverage AI and data integration to enhance client operations.
