The Dow Jones Industrial Average has increased approximately 17,000% since 1930, monitoring the performance of 30 leading blue chip stocks. As of 2025, both Apple (NASDAQ: AAPL) and Nike (NYSE: NKE) are down over 20% year-to-date, making them among the worst performers in the index.
Apple’s stock has decreased by 21% in 2025, attributed to weak iPhone sales, particularly in China, and concerns about its artificial intelligence strategy, following total net sales of $219 billion for the first half of the fiscal year, a modest 4% increase year-over-year. Meanwhile, Nike’s stock has also declined by 21% this year and is down 66% from its peak four years ago, with projected earnings per share of $1.93 for fiscal 2025 based on analyst estimates. The brand generated $47 billion in trailing-12-month sales, primarily from footwear.
