Amidst the buzz surrounding Chipotle Mexican Grill‘s announcement of a 50-for-1 stock split, the spotlight now turns to MicroStrategy (NASDAQ: MSTR). This software company, famously known for embracing Bitcoin (CRYPTO: BTC) as a strategic asset in 2020, sees its share price hovering near $1,900, prompting speculation about a potential stock split.
Decoding the Mystery: What Exactly Is a Stock Split?
A stock split is when a company divides its existing shares into multiple shares, increasing the total number of shares while maintaining the market capitalization. Shareholders see an increase in shares but retain the same ownership percentage and overall investment value.
For instance, if you hold 10 shares of a company at $100 per share, and a 2-for-1 stock split occurs, your 10 shares become 20 valued at $50 each, keeping your total investment worth at $1,000.
Cracking the Code: Why Companies Opt for Stock Splits
Companies like MicroStrategy consider splits when their stock price becomes too pricey for many individual investors. This move makes shares more affordable, attracting a broader investor base and potentially driving up share demand and market value.
Moreover, a lower stock price from a split can benefit options traders by making them more accessible, drawing in more market participants and increasing opportunities for trading strategies.
A Walk Down Memory Lane: MicroStrategy’s History with Stock Splits
MicroStrategy’s tryst with stock splits dates back to its IPO in 1998. In the heady days of 2000, the company executed a 2-for-1 split at its peak. However, the dot-com bubble burst soon after, leading to a 1-for-10 reverse split in 2002 to meet Nasdaq listing requirements.
Today, Executive Chairman Michael Saylor oversees the company that faced stock volatility, with shares ranging from a 52-week high of $1,900 to a low of $230. This history may influence any decision on a potential future stock split. While no official statements have been made, the company’s past tendencies bring forth a cautious approach towards such a move.
Is the MicroStrategy Gamble Worth the Risk?
While investors often speculate on stock splits, prudent financial judgment should remain the top priority. MicroStrategy’s unconventional pivot to Bitcoin as part of its strategy has seen significant gains, with shares soaring over 1,400% since this shift.
Yet, the company’s recent financial maneuvers, including a substantial increase in net debt and notable share dilution, call for a cautious approach. With convertible notes funding ongoing Bitcoin investments and the company’s balance sheet in flux, prospective investors may find the current stock price a risky venture.

Image source: Getty Images.
Considering the hefty premium investors pay for MicroStrategy given its revenue performance and financial structure, the stock’s attractiveness compared to direct Bitcoin investments or ETFs wanes. Investors should be wary of the risks associated with the current price valuation and company trajectory.
Are MicroStrategy Shares Worth Your Investment?
Before diving into MicroStrategy stocks, it’s vital to weigh your options. While MicroStrategy may not be among the top picks, other investment opportunities beckon. Evaluating potential returns and investment strategies can guide you to make informed decisions.
Should you consider investing in MicroStrategy today?
Look beyond the stock splits and flashy headlines. MicroStrategy’s unique journey with Bitcoin and financial structure might not align with traditional investment approaches. Being vigilant and informed can shield you from potential minefields in the market.
*Stock Advisor returns as of March 25, 2024.
Collin Brantmeyer has positions in Chipotle Mexican Grill. The Motley Fool has positions in and recommends Bitcoin and Chipotle Mexican Grill. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.









