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General Motors Company (GM) aims to restore North American profit margins to the 8-10% range, as stated during its third-quarter earnings call. The company believes this target is achievable with strategic adjustments over the coming years.
Key initiatives include reducing its net tariff burden and managing warranty-related costs. GM anticipates that as expenses stabilize, it can experience margin improvements moving into 2026 and 2027.
In the competitive landscape, Tesla’s automotive margins improved from 15% to 15.4%, while Ford Motor Company has reported over a 20% increase in earnings from software and services combined over the past three years. GM’s shares have gained 58.6% year-to-date, compared to the automotive industry’s 50.1% growth.
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