T. Rowe Price Sees 6.9% AUM Growth in Early 2025: Key Factors Behind the Surge

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T. Rowe Price Group (TROW) reported a 6.9% year-over-year growth in assets under management (AUM) for the first half of 2025, totaling $1.68 trillion. This growth was primarily due to favorable market conditions and strong performance in multi-asset and fixed-income sectors. Over the past four years, TROW’s AUM has grown at a compound annual growth rate (CAGR) of 2.3%.

As of June 30, 2025, 66% of T. Rowe Price’s AUM was attributed to target-date funds, amounting to $520 billion. Additionally, 50% of its U.S. mutual funds’ AUM outperformed the Morningstar median, demonstrating strong performance metrics compared to industry peers. TROW’s AUM growth strategy also includes expanding into ETFs and alternative investments, compensating for any net client outflows from traditional active equity funds.

Compared to peers, Franklin Resources (BEN) reported a five-year AUM CAGR of 3.1%, while Lazard (LAZ) noted a CAGR of 1.7% over the past eight years. In the first half of 2025, Franklin’s AUM decreased, while Lazard’s improved, following its acquisition of Truvvo Partners, which added $3.8 billion in AUM.

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