January 4, 2024
AB InBev’s Growth Potential
Pricing Actions, Premiumization to Aid AB InBev’s (BUD) Growth
Anheuser-Busch InBev SA/NV BUD, commonly known as AB InBev, is geared up for expansion due to sustained consumer demand for its brand portfolio. The company’s accelerated digital transformation, pricing actions, revenue management initiatives, and ongoing premiumization are propelling its growth trajectory. The company’s strategy has been centered around offering premium beer variants, aligning with the consumer premiumization trend in the alcohol industry. It has been committed to developing a diverse portfolio of global, international, and crafts and specialty premium brands within its markets. In addition to the premium brands, BUD’s global brands have been leading the charge in premiumization. AB