Tesla, Inc. (TSLA) reported a significant recovery in European market share in February, with vehicle registrations increasing 55% in France compared to the previous year. Registrations also surged in Portugal (over 100%), Spain (74%), Norway (32%), and Belgium (14%). However, they declined by 45% in the Netherlands and 18% in Denmark. This comes after a 27% drop in European deliveries in 2022, amid growing competition from Chinese EV brands and a challenging market environment.
In context, Tesla’s market share in the EU, UK, and EFTA fell to 0.8% in January from 1% a year earlier. Meanwhile, competitors like BYD and Geely reported significant growth, with BYD’s vehicle registrations in Europe rising 268.6% year over year to 187,657 in 2025, and Geely capturing a 3.2% market share with 381,285 deliveries.
Tesla has introduced lower-priced variants of the Model Y and Model 3 in response to declining sales, while the Zacks Consensus Estimate for Tesla’s 2026 EPS has decreased by 4 cents in the last month and by 25 cents for 2027 in the last two months.
