On February 26, 2026, a $1,000 investment in Ulta Beauty (ULTA) made ten years prior would be worth approximately $4,166.03, marking a 316.60% gain. In comparison, the S&P 500 increased by 255.90% and gold saw a return of 303.87% during the same period.
As of the end of the third quarter of fiscal 2025, Ulta Beauty operates 1,500 stores across the U.S., covering 15.6 million square feet, alongside 84 stores in the U.K. and Ireland. The company, founded in 1990 and rebranded in 2017, offers over 25,000 beauty products from nearly 500 brands, and has been recognized for strong sales growth, particularly in its skincare category.
Despite a recent 7.22% stock increase, Ulta faces challenges with elevated expenses due to technology and expansion investments, affecting operating margins. Analysts predict further growth for the brand, supported by strong customer loyalty and expanding digital capabilities.
