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Duolingo (NASDAQ: DUOL) reported 130 million monthly active users (MAUs) for Q1 2025, a 33% year-over-year increase. The company also saw a 40% increase in paid subscribers, contributing to significant revenue and profit growth. Its stock price nearly tripled over the past year, with a notable 65% surge in the last month.
Duolingo’s long-term strategy, outlined in April 2025, aims to reach a global market of 1.8 billion language learners, with current figures showing 117 million MAUs and 9.5 million paid subscribers. The company’s push towards artificial intelligence is a key focus, with plans to automate numerous functions, aiming for an “AI-first” approach.
Despite some criticism regarding the reliance on AI and the potential impact on human jobs, CEO Luis von Ahn emphasized that existing employees will be retrained to develop AI features, indicating a balanced approach between human talent and automation.
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