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Boot Barn Holdings, Inc. (BOOT) reported a 14.4% increase in e-commerce same-store sales for the second quarter of fiscal 2026, with a significant rise in website traffic driven by the early-stage integration of artificial intelligence (AI). The company’s merchandise margin increased by 80 basis points year-over-year, supported by a 290-basis-point growth in exclusive brands, which now represent 41% of total sales.
During this quarter, Boot Barn’s digital initiatives, including enhanced website search functionality and new exclusive brand websites for Hawx and Cody James, contributed to the overall growth. The company plans to launch a website for its Cheyenne brand after the holidays, aiming to further boost sales.
Furthermore, Amazon.com Inc. (AMZN) reported third-quarter revenues of $180.2 billion, a 13% year-over-year increase, while Walmart Inc. (WMT) achieved $177.4 billion in revenues, up 4.8% in the same period. Both companies are employing AI technologies to enhance their shopping experiences and operational efficiencies.
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