The Age of the Buyback Titans: Spotlight on Apple, Alphabet, and Microsoft

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In a world where the bulls roam freely on Wall Street, the three major stock indexes – the venerable Dow Jones Industrial Average, the benchmark S&P 500, and the tech-haven Nasdaq Composite – have soared to unprecedented heights in 2024 after a trying year in 2022 when they tumbled into bear market territory.

The ascent of the market cannot be attributed to a singular cause but is a symphony of factors, including a robust U.S. economy, stellar corporate earnings, the advent of artificial intelligence (AI) as a game-changing trend, and notably, a surge in share repurchases by public companies.

A paper stock certificate for shares of a publicly traded company.

Image source: Getty Images.

Despite a dip in aggregate corporate share buybacks from the record levels seen during the 2022 bear market, S&P 500 companies shelled out a hefty $787.3 billion on share repurchases in the trailing 12 months ending September 30, 2023, well above historical averages.

The rationale behind public companies launching share repurchase programs is manifold:

  • By steadily reducing outstanding shares, companies with stable or growing net income can enhance their earnings per share (EPS), making them more appealing to investors.
  • When a company buys back its common stock, it bolsters long-term shareholder ownership, fostering investor loyalty.
  • It serves as a testament to a company’s board’s confidence in its enduring growth strategy.

While over 56% of S&P 500 companies repurchased at least $5 million of their stock in the quarter ending September, a select few stand out for their massive buyback endeavors.

Since 2013, three prominent companies have collectively repurchased an astounding $1.07 trillion of their own shares.

Apple: The Titan of Stock Repurchases

When it comes to stock buybacks, tech behemoth Apple (NASDAQ: AAPL) reigns supreme. Since initiating its buyback program in 2013, Apple has snapped up a staggering $651 billion of its shares.

For context, there are merely eight companies in the S&P 500, excluding Apple, with a market cap surpassing $651 billion. Apple’s expenditure on buybacks could have easily acquired 491 out of the other 499 S&P 500 companies.

Apple’s cash surplus for stock repurchases is underpinned by unwavering brand trust and immense innovation. A survey revealed that a whopping 92% of iPhone users had no intentions of switching brands during their next smartphone purchase.

While reducing its share count by 41% since 2013 has buoyed Apple’s EPS, the company’s growth narrative warrants scrutiny. Despite a $0.02 EPS uptick in fiscal 2023, Apple’s net income dwindled by $2.8 billion to $97 billion for the year, hinting at growth hurdles beyond its buybacks.

A person writing and circling the word buy beneath a dip on a stock chart.

Image source: Getty Images.

Alphabet: Spearheading Buybacks with Finesse

Another standout in the S&P 500 landscape, Alphabet (NASDAQ: GOOGL)(NASDAQ: GOOG), the parent of Google, has been escalating its stock repurchases since 2015. With $240 billion allocated to buybacks, Alphabet could virtually own all but 28 S&P 500 companies excluding itself.

Alphabet thrives on its near-monopoly with Google, commanding over 90% of the global internet search market share for nearly a decade and benefitting from premium ad prices.

Progress in the Google Cloud segment, turning profitable in 2023 after years of losses, poses a significant growth avenue for Alphabet, as cloud services promise fatter margins compared to advertising.

Microsoft: Powering Ahead in the Buyback Arena

The third powerhouse pacing the buyback marathon is tech titan Microsoft (NASDAQ: MSFT). Spanning over a decade of stock repurchases, Microsoft has retired around $183 billion of its common stock since 2013, surpassing the market caps of all others.







Microsoft: A Technological Titan’s Triumph

Microsoft: A Technological Titan’s Triumph

The Power of Innovation

Microsoft’s enduring success stems from its adept fusion of traditional business lines with cutting-edge ventures. While the golden age of Windows and Office may be over, the former still commands a commanding 72% share of the global desktop operating system market. This lucrative segment acts as a cash cow, empowering Microsoft to venture boldly into realms of rapid growth.

Cloud Computing and AI Prowess

When discussing high-growth endeavors, the conversation invariably turns to cloud services and artificial intelligence (AI). Microsoft’s Azure, a robust cloud infrastructure platform, ranks as the second most-preferred service for enterprise spending globally. Bolstering its AI capabilities, Microsoft has heavily invested in OpenAI, creators of the popular ChatGPT chatbot, and introduced the Maia AI chip to amplify its Azure data centers. This strategic focus on cloud computing and AI is poised to sustain Microsoft’s impressive double-digit sales growth trajectory.

Financial Fortitude and Fiscal Finesse

Buoyed by a peerless balance sheet, Microsoft stands tall with an AAA credit rating, shared only with one other publicly traded entity. Ending the fiscal year 2023 with a hefty $81 billion in cash, cash equivalents, and short-term investments, Microsoft continues to generate substantial operating cash flow, tallying almost $103 billion over the trailing 12 months. This financial prowess affords Microsoft the flexibility to innovate, engage in strategic acquisitions, execute extensive share buybacks, and distribute the largest nominal dividend among U.S. publicly traded companies.

Investment Insights

Considering an investment in Microsoft mirrors contemplating a voyage on a sturdy vessel across uncharted technological waters. The company’s potent mix of established revenue streams and burgeoning innovations positions it as a compelling long-term investment opportunity.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Sean Williams holds positions in Alphabet. The Motley Fool has positions in and recommends Alphabet, Apple, and Microsoft. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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