The Zacks Broadcast Radio and Television industry is facing challenges from cord-cutting amidst rising streaming demand. Companies like Netflix, Roku Inc., and Bilibili are benefitting from increased digital content consumption, leveraging diverse offerings and improved technology. Despite modest monetization from advertising, emphasis on cash management and technology integration are crucial for sustained growth.
As of now, the industry ranks #176 out of over 250 Zacks industries, indicating a dismal outlook with analysts expressing skepticism over earnings growth potential. Notably, the Zacks Broadcast Radio and Television industry has returned 70.9% over the past year, outperforming the S&P 500’s 12.1% growth and the broader Consumer Discretionary sector’s 24.3% appreciation.
Key data from relevant companies include:
- Bilibili: 24% revenue growth to RMB7 billion in Q1 2025.
- Netflix: Plans to double revenues by 2030, with more than 55% of new subscribers choosing ad-supported options.
- Roku: The Roku Channel ranked as the #2 app in the U.S. based on engagement in Q1 2025, reaching over 125 million people daily.
