Top Stocks Defying Trends: Celsius, Alibaba, and FuboTV Surge in 2025

The first quarter is now complete, revealing a challenging landscape for investors. A significant number of stocks are in the red, yet some have managed to find success amidst the downturn. Notably, nearly 80 exchange-listed stocks increased by at least 30% during the first three months of 2025. Among these are Celsius Holdings (NASDAQ: CELH), Alibaba (NYSE: BABA), and FuboTV (NYSE: FUBO). A closer investigation reveals how these three companies have turned into surprising winners this year.

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1. Celsius Holdings: Up 35%

As 2025 began, Celsius Holdings was facing scrutiny after its impressive growth in the energy-drink sector had stalled. Sales had dramatically decreased, culminating in a 31% year-over-year drop reported in its last financial quarter of 2024. Doubts arose about whether Celsius was merely a fleeting success.

Nonetheless, February brought a resurgence. Celsius reported better-than-expected fourth-quarter results and announced a significant acquisition that could bolster its future prospects. The company is set to purchase another functional beverage brand, Alani Nu, for $1.8 billion in cash and stock, effectively valued at about $1.65 billion after tax benefits. This strategic acquisition allows Celsius to expand its market reach as Alani Nu caters to a lifestyle brand that aligns well with fitness enthusiasts.

Image source: Getty Images.

The Alani Nu acquisition is anticipated to create cost-saving synergies that could enhance profitability. Recently, Truist analyst Bill Chappell upgraded Celsius shares to a buy rating, raising his price target by $10 to $45, citing the Alani Nu acquisition as a strong component of Celsius’s enduring value.

2. Alibaba: Up 56%

As investors approached 2025, they grappled with a bearish outlook for Chinese stocks due to ongoing trade tensions. While concerns surrounding tariffs remained, it became clear that some corporations, including Alibaba, were better positioned to navigate these challenges.

Alibaba has established itself as a formidable player in the e-commerce sector. Most of its products are sourced affordably from Asia, insulating it from trade tariff pressures. Additionally, the company generates over 80% of its revenue within China. Despite potential drawbacks to its smaller AliExpress division serving U.S. consumers, Alibaba’s stocks have soared, trading at below 15 times forward earnings even after significant gains this quarter.

3. FuboTV: Up 132%

FuboTV, which once appeared to be struggling, has surged forward this year. It was making strides with subscriber growth, but its lack of profitability raised concerns, and its stock was valued just above $1 three months ago.

The company’s fortunes shifted dramatically after announcing a deal with Disney (NYSE: DIS). This partnership merges Fubo’s streaming platform with Disney’s Hulu + Live TV service. Fubo is already generating positive free cash flow and is projected to achieve profitability within the next year. Under the agreement, Disney will acquire a 70% stake in FuboTV, paving a route to a more promising future for the company. Even if the deal does not finalize, Fubo is entitled to a termination fee that could significantly bolster its financial standing.

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*Stock Advisor returns as of March 24, 2025

Rick Munarriz has positions in Alibaba Group, Celsius, and FuboTV. The Motley Fool holds positions in and recommends Celsius and FuboTV. The Motley Fool also recommends Alibaba Group. For further information, please refer to The Motley Fool’s disclosure policy.

The views expressed herein are those of the author and do not necessarily reflect those of Nasdaq, Inc.