Not every touchdown during Super Bowl 58 happened on the field. Advertising slots are very competitive during the big game and cost companies millions of dollars to run. These corporations only have 30 seconds to make a lasting impression on viewers as they wait for the game to resume.

Commercials can bring awareness to new products or highlight core products that have helped a corporation for many years. These three stocks looked promising before their Super Bowl ad campaigns. However, they look more enticing for long-term investors.

Microsoft’s Strategic Move

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Microsoft (NASDAQ:MSFT) has made big investments in artificial intelligence. This technology is a key component of the bullish thesis as the corporation has been “applying AI at scale.” The company reported solid earnings in Q2 FY24 which featured 18% year-over-year revenue growth and 33% year-over-year net income growth. Continued financial strength has led to a 264% gain over the past five years.

Super Bowl viewers got to see that vision first-hand through Microsoft’s “Watch Me” commercial. The Super Bowl ad starts off by presenting several underdogs who want to do ambitious things like start a business or get a degree. Then, the commercial shows Microsoft Copilot in action. Copilot is Microsoft’s artificial intelligence tool. It lets people create documents and access information quickly. Microsoft touted that the app is available in the App Store and Google Play. The advertisement will lead to more people using Microsoft’s AI tool, which can lead to consumers going deeper into Microsoft’s ecosystem.

Crowdstrike’s Cyber Showdown

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Crowdstrike (NASDAQ:CRWD) had an attention-grabbing commercial that brings viewers to a futuristic western setting. The commercial depicts enemy cyborgs going into the small town and disrupting the technology that helps the place operate. The sheriff is called in to stop the threat, but a woman tells the sheriff that she has it under control. She greets a few cyborgs at the center of the town in a classic standoff fashion. Instead of pulling for a gun, the woman opens a digital dashboard and removes the threat with a few taps. It’s a simple way to describe the cybersecurity firm. While Crowdstrike moves faster than its adversaries, the corporation’s stock price has moved even faster, up by 413% over the past five years and almost tripled over the past year.

Intuit’s Innovative Pitch

Intuit’s Turbo Tax: A Simple Success Story

A Creative Advertisement

Intuit (NASDAQ:INTU) took a no-frills approach with its Super Bowl commercial. Depicting first-time homeowners turning to Turbo Tax for tax filing help, the ad showcased a Turbo Tax representative guiding them through the process. This straightforward depiction ended with Intuit highlighting Turbo Tax’s 100% accuracy guarantee, adding further reassurance to potential users.

A Winning Financial Software Portfolio

Beyond Turbo Tax, Intuit owns various business software companies, including Mailchimp. While the company may not attract as much attention as AI-focused tech firms, its stock has shown impressive growth. Over the past year, it has surged by 62%, and over the past five years, it has soared by 161%, outperforming major indices.