Real estate participation has always been a lofty endeavor. Yet, the COVID-19 crisis exacerbated conditions due to unprecedented supply-demand disruptions. Nonetheless, a significant legal settlement spells hardship for online housing marketplace providers like Zillow (Z). Yet, for traders, Z stock’s heightened volatility might lead to a bonanza.
As reported by financial site The Motley Fool, Zillow saw a sharp decline on Friday following a legal resolution between the National Association of Realtors (NAR) and home sellers. The settlement potentially opens the door for reduced broker commissions in real estate transactions.
This development might be welcomed by many but presents a substantial challenge for Zillow and its stakeholders. The settlement entails a $418 million payment over four years by NAR and the implementation of a new MLS rule prohibiting broker compensation offers via the service.
In essence, this change could simplify fee negotiations for home buyers with their agents and could lead to a decrease in active licenses held by agents, affecting Zillow’s revenue streams.
Engaging in Diverse Options Strategies with Z Stock
Understandably, Zillow stood out in Barchart’s screener for unusual options volume. Total volume hit 133,351 contracts, standing out against an open interest of 462,670. This surge represented a 532.9% increase from the trailing one-month average.
Delving deeper, call volume totaled 54,684 contracts, while put volume surpassed it at 78,667 contracts, resulting in a put/call volume ratio of 1.44. The preference for put options suggests a bearish outlook on Z stock amidst significant disruptions to its primary operations.
Although the prevailing sentiment leans towards a bearish trajectory, there could be a contrarian play here – considering a potential rebound. If Zillow dips to $46.86, one can acquire a call option with the hope of benefiting from a temporary bounce.

Assuming a bounce to $48.56 after purchasing the call option, one could turn around and buy a put option at that resistance level, capitalizing on a potential downtrend for additional gains.
Embracing Trading in an Era of Heightened Volatility
The allure of trading Zillow options lies in its elevated volatility, with a 60-month beta of 1.77, making it substantially more volatile than the S&P 500 index. This increased unpredictability offers opportunities for agile traders to navigate both bullish and bearish scenarios.
Considering a long-term investment in Z stock appears risky, given the uncertainty surrounding the legal settlement’s impact on future earnings. While profit projections have seen upward revisions, the lingering legal concerns cast a shadow of doubt on revenue forecasts for 2024 and beyond.
Amidst these uncertainties, the short-term trading potential for speculators becomes increasingly enticing. It may be prudent to keep a keen eye on Zillow as a trading opportunity with its fluctuating landscape.
On the date of publication, Josh Enomoto did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article are solely for informational purposes. For more information, please view the Barchart Disclosure Policy here.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.







